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Case study

Reviving Media Authority for Dr. Karen Stewart, PsyD

Dr. Karen Stewart, a Beverly Hills-based sex and relationship therapist, wanted to reestablish her media presence and be more easily found online for her specialty. While she had a respected private practice, her brand visibility and authority in the digital space had waned as she focused elsewhere. Engagement PR & Marketing developed a cost-effective media relations strategy focused on online placements that simultaneously strengthened her SEO and credibility. Within months, Dr. Stewart was featured multiple times in top-tier outlets such as Forbes, Cosmopolitan, Time, Today Show, BBC, and Women’s Health UK, restoring her visibility as a national authority on sex and relationships.
Client
Reviving Media Authority for Dr. Karen Stewart, PsyD

Executive Summary

Dr. Karen Stewart, a Beverly Hills-based sex and relationship therapist, wanted to reestablish her media presence and be more easily found online for her specialty. While she had a respected private practice, her brand visibility and authority in the digital space had waned as she focused elsewhere. Engagement PR & Marketing developed a cost-effective media relations strategy focused on online placements that simultaneously strengthened her SEO and credibility. Within months, Dr. Stewart was featured multiple times in top-tier outlets such as Forbes, Cosmopolitan, Time, Today Show, BBC, and Women’s Health UK, restoring her visibility as a national authority on sex and relationships.

Client Background

Dr. Karen Stewart, PsyD, is a licensed clinical psychologist specializing in sex and relationship therapy. Based in Beverly Hills, California, she provides therapy and coaching to clients navigating intimacy issues, relationship dynamics, and human connection challenges. Earlier in her career, Dr. Stewart frequently appeared on media and news programs as a recognized psychology expert. However, her visibility waned over time, and she sought to revive her media brand, rebuild her online authority, and attract new patients who could find her expertise through search and social channels.

Challenge / Opportunity

The challenge for Dr. Stewart was not her clinical expertise — she was already a trusted and effective therapist — but rather her digital footprint and media visibility.

  • Reestablish Dr. Stewart as a go-to expert on sex, relationships, and human psychology in both U.S. and international media.
  • Drive search engine visibility through credible online placements.
  • Ensure her media exposure translated into increased website traffic, SEO authority, and new patient inquiries.
  • Position her brand as a trusted voice in conversations on intimacy, relationships, and modern psychology.

Strategic Approach

Engagement PR & Marketing crafted a media relations campaign designed to maximize visibility while working within a budget-conscious strategy. The approach focused on online placements that deliver long-term SEO value while simultaneously building thought leadership.

Implementation

  • Media Pitches & Story Angles – Customized pitches tied Dr. Stewart’s expertise to relationship trends, cultural conversations, and seasonal stories.
  • Strategic Online Placements – Prioritized outlets with strong digital authority to maximize SEO impact.
  • Global & National Media Outreach – Secured placements across the U.S. and internationally, reinforcing Dr. Stewart’s reputation as a psychologist with wide-reaching expertise.
  • Budget Optimization – Focused on online and digital-first media, ensuring long-term discoverability without the high costs associated with broadcast-heavy campaigns.

Results & Metrics

  • More than 50 placements in top-tier media, including Time Magazine, Forbes, Cosmopolitan, Today Show, BBC, Women’s Health UK, Newsweek, and Mashable.
  • Ongoing features in lifestyle and relationship outlets such as Parade.com, Reader’s Digest, The Knot, AskMen, Brit+Co, Well+Good, and PsycheCentral.
  • Appearances on broadcast and podcasts, including Empathy Unbound Podcast and The News Movement.
  • 50+ unique media features within the campaign’s timeline.
  • Significant SEO boost from online publications with strong domain authority — driving sustained web traffic to Dr. Stewart’s practice.
  • Growth in new patient inquiries, directly linked to her enhanced visibility in media coverage.

Lessons Learned

  • SEO-driven PR amplifies long-term value – Online placements not only create immediate visibility but also compound over time, strengthening search engine rankings and digital presence.
  • Consistency builds trust – Multiple repeat appearances across top-tier outlets reinforce credibility and establish the client as a dependable expert for both media and patients.
  • Media authority can be successfully revived – Even after years out of the spotlight, a focused PR push can reestablish and elevate a healthcare provider’s public profile.

Conclusion

Through a targeted media relations campaign, Engagement PR & Marketing successfully revived Dr. Karen Stewart’s brand authority and positioned her as a leading voice in sex and relationship therapy. With features in over 20+ high-profile outlets and multiple repeat appearances in top-tier publications, the campaign rebuilt her media presence, online reputation, and patient visibility. Today, Dr. Stewart is once again recognized as a trusted authority in psychology and relationships — proof that strategic media relations can reignite a personal brand and fuel long-term practice growth.