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Case study

Powering Growth for Pacific Power Reps

Pacific Power Reps (PPR), a California-based manufacturers’ representative company serving power and utility companies in the Western US.
Client
Powering Growth for Pacific Power Reps

How Engagement PR & Marketing Helped Pacific Power Reps Scale Their Brand as a Leading Manufacturing Representative Firm

Executive Summary

Pacific Power Reps (PPR), a California-based manufacturers’ representative company serving power and utility companies in the Western US, partnered with Engagement PR & Marketing to expand its digital footprint and strengthen vendor and client relations in this highly competitive industry. With ambitious growth goals, PPR needed to reposition itself as the go-to representative for global manufacturers seeking to sell into the region. Engagement PR & Marketing executed a comprehensive brand transformation, thought leadership, social media and media strategy, including vendor engagement that helped PPR scale from 2 states to 9, add 6 new product lines, and elevate its reputation as a trusted, knowledgeable, innovative partner.

Client Overview

Led by CEO Greg Albertyn, former 3-time National and World Motocross champion, Pacific Power Reps is known for bringing a champion-winning-mindset, entrepreneurial spirit, innovation, and risk-taking energy to the utilities market. The company represents leading global and mid-size manufacturers, connecting them with utility buyers across the western U.S. By 2020, PPR sought to scale aggressively — attracting global companies to its portfolio, strengthening relationships with existing manufacturers, and positioning itself as a recognized industry leader.

The Challenge

  • Elevate the PPR brand identity to reflect its innovative, high-energy, winning culture.
  • Establish Albertyn and the PPR team as innovative thought leaders in the utility space.
  • Build credibility with global manufacturers evaluating U.S. representation partners.
  • Showcase PPR as a true partner with manufacturers, promoting the brands as united.
  • Differentiate PPR in a crowded market of manufacturer reps, many of whom rely on traditional, transactional sales approaches.

Objectives

  • Position PPR as the trusted reps for manufacturers entering western U.S. utility markets.
  • Elevate thought leadership for CEO Greg Albertyn and the PPR team in media, white papers, press releases, and social media posts.
  • Strengthen brand awareness and credibility among manufacturers through media, digital campaigns, and storytelling.
  • Showcase the PPR Advantage with creative campaigns, co-branded content, and relationship-driven marketing.

Strategic Approach

  • Brand Redesign – Refreshed PPR’s website and logo to convey speed, agility, and innovation.
  • Designed an interactive map for the PPR website to showcase which manufacturers were represented in each geographic area.
  • Thought Leadership & Media Relations – Positioned Albertyn as a forward-thinking leader through authored social content and securing media coverage in T&D World.
  • Content & Digital Marketing – Blogs, social media campaigns, and thought leadership pieces positioned PPR as a trusted partner.
  • Vendor & Partner Relations – Co-branded social media and media campaigns, care packages, and webinars strengthened vendor loyalty.
  • Experiential Marketing – Supported the PPR Motocross Event to showcase the PPR culture and deepen relationships with vendors and clientele.

Implementation

The campaign rolled out in three phases: Brand Foundation (modern identity and website), Visibility & Thought Leadership (media outreach and content development), and Relationship Expansion (co-branded campaigns and experiential marketing).

Results & Metrics

  • Territory growth: Expanded from 2 to 9 states.
  • New product lines: Added 6 new manufacturers to PPR’s portfolio.
  • Brand transformation: Refreshed logo and website conveyed innovation and speed.
  • Trade media recognition: Secured feature coverage in T&D World.
  • Vendor relations: Strengthened partnerships and attracted global interest.
  • Digital presence: Consistent blogs and social campaigns built credibility and SEO traction.
  • Thought leadership established: CEO Greg Albertyn recognized as a bold voice in utilities.

Lessons Learned

  • Brand perception is critical in competitive B2B markets — manufacturers want representatives who project innovation and energy.
  • Thought leadership differentiates — establishing Albertyn as a forward-thinking voice set PPR apart from transactional competitors.
  • Culture-driven marketing builds loyalty — the Motocross event and co-branded campaigns deepened vendor and partner relationships.

Conclusion

Through strategic branding, media outreach, and innovative vendor collaboration, Engagement PR & Marketing transformed Pacific Power Reps into a recognized leader across 9 states. The campaign not only fueled business growth with new manufacturers but also reinforced PPR’s reputation as an innovative, high-energy partner driving change in the utility industry.