Contact Us
Case study

Building National Brand Authority for Qazi Cosmetic Clinic

Qazi Cosmetic Clinic, a Newport Beach–based cosmetic dermatology practice, sought to elevate its reputation and establish its physician as a nationally recognized expert in skin confidence conditions such as acne, scarring, and melasma in addition to traditional cosmetic dermatology services.
Client
Building National Brand Authority for Qazi Cosmetic Clinic

Executive Summary

Qazi Cosmetic Clinic, a Newport Beach–based cosmetic dermatology practice, sought to elevate its reputation and establish its physician as a nationally recognized expert in skin confidence conditions such as acne, scarring, and melasma in addition to traditional cosmetic dermatology services. While patient flow was already strong, the goal was to build brand authority and a digital footprint that would position the practice at the forefront of cosmetic dermatology. Engagement PR & Marketing executed a media relations–only strategy, securing more than 130 placements across print, digital, TV, and podcasts, resulting in measurable visibility gains, improved SEO, and strengthened expert credibility.

Client Background

Qazi Cosmetic Clinic, led by cosmetic dermatology surgeon Nadir Qazi, DO, is based in Newport Beach, California, and specializes in advanced treatments for acne, acne scarring, melasma, and other dermatological concerns that impact patient self-confidence. Situated in a competitive Southern California market known for cutting-edge cosmetic practices, Qazi Cosmetic Clinic had already established a solid patient base and was looking to grow. Dr. Qazi has a mission to help people love the face that looks back at them in the mirror. He wanted to share expertise nationally and become a recognized voice in the conversation around cosmetic dermatology for skin repair and feeling good about yourself.

Challenge / Opportunity

The primary challenge was to build authority and digital discoverability in a crowded and competitive dermatology marketplace.

Key objectives included:

  • Establishing Dr. Qazi as a trusted, go-to media source on cosmetic dermatology topics.
  • Expanding the clinic’s online footprint to improve search visibility.
  • Securing consistent media exposure in both consumer and healthcare lifestyle outlets to build brand credibility.
  • Elevating the clinic’s reputation beyond local visibility to regional and national recognition.

Strategic Approach

Engagement PR & Marketing developed a targeted media relations campaign designed to amplify Dr. Qazi’s expertise and position him as a thought leader. The approach focused exclusively on earned media placements, supported by press releases, media introductions, and carefully tailored communications.

Implementation

The campaign was executed over a sustained period, leveraging multiple touchpoints:

  • Media Relations Outreach – securing placements across high-visibility outlets in lifestyle, beauty, wellness, and healthcare.
  • Press Releases & Media Introductions – announcing clinic milestones and pitching seasonal dermatology topics.
  • Broadcast & Podcast Appearances – national TV and niche podcast interviews for deeper storytelling.
  • Consistent Messaging – adopted a standardized phone script to ensure brand consistency.

Results & Metrics

The campaign achieved exceptional visibility and credibility outcomes, including:

  • 130+ media hits across online, print, TV, and podcasts, with more continuing to this day.
  • Placements in top-tier outlets: Glamour, Forbes, Newsweek, Reader’s Digest, Fox News, HuffPost, Live Science, Yahoo! Life, and US Today.
  • Coverage in lifestyle and beauty media: Byrdie, Parade Magazine, StyleCraze, Health.com, Luxe Luminous, Sunday Edit.
  • Regional/local exposure: Newport Beach Independent, Voyage LA, ShoutOut LA.
  • Podcast and broadcast features: Love My Body Love Myself, Grit Daily StartUp Podcast, Transforming Lives Radio Podcast, Destination LA TV.
  • Sustainable digital footprint with long-term SEO value.

These results directly contributed to enhanced brand credibility, expanded national recognition for Dr. Qazi, and improved online discoverability.

Lessons Learned

  • Media relations can serve as the cornerstone of brand building, even in competitive markets with strong patient flow.
  • Sustained, diversified placements create a layered reputation effect with patients, peers, and journalists.
  • Operational alignment with PR (e.g., phone scripts, staff training) maximizes ROI from media exposure.

Conclusion

Through a focused media relations campaign, Engagement PR & Marketing successfully elevated Qazi Cosmetic Clinic’s brand authority, securing more than 130 placements across diverse media with more coming to this day. This visibility positioned Dr. Qazi as a recognized expert in cosmetic dermatology, strengthened the clinic’s digital footprint, and created a foundation for long-term brand growth.