Public Relations

Become the Expert Everyone Quotes, Not the Practice Everyone Forgets
Your expertise deserves more than word-of-mouth. Strategic PR transforms hidden healthcare heroes into quoted authorities, unknown practices into media darlings, and local providers into industry thought leaders.

Investment

Starting at $3,500/month

Timeline

Results begin within 30 days

Deliverable

Measurable Media Authority

What's Included

PR Strategy Development

Your roadmap to media dominance. We craft a communications plan that positions you where competitors can't follow—as the inevitable expert journalists call first.

Media List Curation

The right journalists, the right outlets, the right time. AI-powered research identifies reporters covering your specialty, updated monthly for maximum relevance.

Press Release Creation & Distribution

News that newspapers actually print. Professional writing that passes compliance review, distributed to outlets that matter for your market.

Media Pitching & Outreach

Personalized pitches that get responses. We don't spray and pray—we build journalist relationships that turn into recurring coverage.

Thought Leadership Placement

Your expertise in print. Ghostwritten articles, opinion pieces, and expert commentary in publications your patients and peers actually read.

Podcast & Broadcast Booking

Conversations that convert. From local radio to national podcasts, we position you as the voice of authority in your field.

Crisis Communication Support

Protection before you need it. Reputation monitoring, response planning, and rapid deployment when challenges arise.

Media Training & Prep

Confidence on camera. We prepare you to handle interviews, panels, and press opportunities like the polished expert you are.

Awards & Recognition Programs

Accolades that accelerate growth. We identify and submit for honors that elevate your credibility and create marketing moments.

Performance Analytics

PR that proves ROI. Real-time dashboards showing reach, sentiment, and how coverage converts to appointments.

Your PR Outcomes

Authority That Attracts

  • Journalists quote you, not competitors
  • Patients seek you out based on media coverage
  • Referral sources see you as the standard

Credibility That Converts

  • Third-party validation worth more than any ad
  • “As featured in” logos that justify premium fees
  • Media coverage that fills appointment books

Protection That Preserves

  • Positive coverage drowns out any negativity
  • Crisis plans ready before you need them
  • Reputation that withstands challenges

Local Authority

$3,500/month

  • 1 press release quarterly
  • 3 media pitches monthly
  • Local media relationships
  • Monthly coverage report
  • Perfect for establishing local dominance

Regional Leader

$6,500/month

  • Monthly press releases
  • 6 media pitches monthly
  • 2 podcast bookings monthly
  • 1 thought leadership article quarterly
  • Crisis communication prep
  • Ideal for multi-location growth

National Expert

$12,000/month

  • 2 press releases monthly
  • 10+ media pitches monthly
  • 5 podcast bookings monthly
  • Monthly thought leadership placement
  • Speaking opportunity development
  • Award submission management
  • For practices ready for national recognition

The Healthcare PR Advantage

Why Healthcare PR Is Different

Compliance Complexity

  • HIPAA-compliant storytelling
  • FDA advertising regulations
  • State board considerations
  • Medical claim verification

Trust Requirements

  • Third-party validation essential
  • Peer credibility crucial
  • Patient testimonial protocols
  • Clinical evidence standards

Opportunity Abundance

  • Constant health news cycle
  • Expert sources always needed
  • Educational content valued
  • Innovation stories sought

We navigate these daily across 500+ healthcare clients.

Month 1

Foundation

  • Media list development
  • Story angle creation
  • First pitches deployed

Month 2-3

Momentum

  • First media placements
  • Journalist relationships building
  • Coverage beginning

Month 4-6

Authority

  • Regular media features
  • Podcast appearances
  • Thought leadership published

Month 7-12

Dominance

  • Go-to expert status
  • Unsolicited media inquiries
  • National opportunities
  • Competitor displacement

Measurable Results

What Our Healthcare Clients Average:
  • 3-5 media placements monthly by month 3
  • 200% increase in website traffic from PR
  • 40% boost in appointment requests
  • 5x social media engagement on featured content
  • 35% premium fee acceptance increase

ROI Calculation:

One major media placement typically generates:

  • 10,000-50,000 impressions
  • 20-50 website visits
  • 5-10 appointment inquiries
  • 2-3 new patients
  • $5,000-15,000 patient lifetime value

Where We Place Healthcare Clients:

Major Business & Financial Media:

  • MarketWatch
  • Yahoo Finance
  • Bloomberg Terminals
  • Business Insider
  • Dow Jones Terminals
  • Benzinga

News Wire Services:

  • AP News / Associated Press
  • Bloomberg

Digital Distribution:

  • Google News
  • AI Platforms (ChatGPT indexed content)

Plus Healthcare-Specific Outlets:

  • Healthcare industry publications
  • Medical journals and trade media
  • Regional health magazines
  • Top health & wellness podcasts
  • Local NBC/ABC/CBS affiliates

The Power of Wire Distribution

Through wholesale press release distribution, your news reaches hundreds of outlets simultaneously, ensuring maximum visibility across financial markets, news aggregators, and AI-indexed platforms where patients and investors discover healthcare leaders.

This updated section better reflects the actual distribution network shown in your screenshot, emphasizing the business/financial media reach along with the AI indexing capability that ensures your content appears in modern search and discovery platforms.

Frequently Asked Questions

How quickly will we see coverage?

Most clients see first placement within 30 days. Major features typically begin month 2-3.

Every practice has stories. We find angles in your expertise, patient successes, innovations, and opinions on health trends.

We guarantee efforts and have a 95% placement success rate. Specific outlets cannot be guaranteed.

Our crisis communication protocols protect and respond. Positive coverage also creates a protective buffer.

Recommended but not required. We provide talking points for all opportunities.

Social Media Amplification

$500/month

Maximize coverage impact across all channels

Email Campaign Integration

$750/month

Turn media mentions into patient communications

Award Strategy Package

$1,500/month

Comprehensive award research and submission

Speaker Bureau Development

$2,000/month

Convert PR into paid speaking opportunities

The PR Investment Reality:

One new patient from media coverage pays for a month of PR. One major feature can fill your practice for months. One crisis handled properly saves years of reputation building.
PR isn’t about ego. It’s about establishing the authority that makes everything else easier:

  • Marketing works better with media credibility
  • Referrals increase with public recognition
  • Fees rise with perceived expertise
  • Acquisition values multiply with brand strength

Ready to Become the Expert Journalists Quote?

Stop watching competitors get coverage for expertise you pioneered. Your knowledge deserves recognition. Your practice deserves growth. Your market deserves to know you exist.

Get Started Today:

  • No long-term contracts
  • Month-to-month flexibility
  • Results tracking included
  • Satisfaction guaranteed

The media is looking for healthcare experts right now. Let’s make sure they find you.